Probably as much as 90% of all Business data analysis can be done using simple graphing techniques to discern meaningful Patterns in the data. Plenty of existing resources already teach the skills and practices involved in doing sophisticated statistical and financial analysis to support the mere 10% of Business data analysis that requires those specialized skills, but where are the resources that teach the skills needed by the rest of us? Even though these skills are simple and easy to learn and apply with the right help, very few people involved in analyzing Business data know them. This workshop provides a solution. This course is intended for all those whose work requires them to make sense of quantitative Business data. This audience is much broader than financial analysts, or even analysts by any name; it provides practical skills that are useful to managers at all levels and to anyone interested in keeping a keen eye on the Business. Anyone who uses Excel or any of the many other Business productivity tools used for data access, analysis and reporting, will learn how to use them productively, perhaps for the first time.

You will learn to:

• Recognize those visual characteristics of the data that are meaningful
• Perform those visual analysis techniques that are most appropriate for each type of data (time series, distributions, correlations, etc.)
• How to navigate efficiently through the data
• How to avoid the pitfalls to data analysis that exist in many of the software products
• How to apply the findings of information visualization research to the analysis of Business data



STEPHEN FEW
He has more than 20 years of experience as an innovator, consultant, and educator in Information Technology (IT). Most of this time he has specialized in the fields of Data Warehousing (a.k.a. Business Intelligence and Decision Support) and Information Design. Today, as principal of the consultancy Perceptual Edge, Mr. Few focuses on the design and use of Business information for effective analysis and communication. Today, from his office at Perceptual Edge in Berkeley, California, Mr. Few provides consulting and training services, writes frequent articles for magazines such as DM Review, Intelligent Enterprise and Business Intelligence Journal, speaks at conferences such as those organized by The Data Warehousing Institute (TDWI) and DCI, teaches in the MBA program at the Haas School of Business at the University of California in Berkeley. Mr. Few, a leader in the field of data visualization, author of the books “Show Me the Numbers: Designing Tables and Graphs to Enlighten” and “Information Dashboard Design.

For further information please do not hesitate to contact us at info@technologytransfer.it or visit our website at www.technologytransfer.eu