Strategic Public Relations Conference & Workshop (SPR8)

Venue: Amara Singapore

Location: Singapore, Singapore

Event Date/Time: Mar 11, 2009 End Date/Time: Mar 13, 2009
Early Registration Date: Feb 04, 2009
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The proliferation of new media such as blogs, podcasts and social networking sites has empowered individuals to produce and consume information of their interest, creating a new demand on how organisations should engage their stakeholders today. In grappling with the repercussions of the financial crisis, organisations are in urgent need to seek effective communications strategy that would not only help them to restore investors’ and public’s confidence but also to project a positive image as a socially responsible organisation while ensuring that the bottom lines are met.

Is your communications strategy effective especially in current tough times? Are you able to embrace the new rules of engagement while protecting your organisation against backlashes? How can you help to deliver your company's strategy, strengthen its brand and improve bottom line performance?

This 3-day event aims to prepare you to meet the multifaceted challenges in a volatile business climate. Attend to adopt new thinking and new techniques to engage your target audience under the web 2.0 era. Learn how leading brands such as Lenovo, L’Oréal, HSBC, Oracle, BT Global Services, BlackBerry etc. overcome challenges in aligning communication strategies with organisation's objectives. Gain insights on how to construct a holistic strategy that integrates new media into traditional PR practices. Our specially designed pre-conference workshop will give you an edge in selecting the right social media platforms and practical techniques for assessment and evaluation.

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For more information, please email Ms Lorraine Tiang at or call us at +65 6372 2201.