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| Email |
ifm-events@cam.ac.uk
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| Category |
Business: Manufacturing
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| Category 2 |
Business: Management
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| Contact |
Mill Lane
Cambridge
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| Description |
A 'fast-start' approach to align markets, products and technology for strategy and innovation
- Ensure key technologies are ready on time
- Identify and explore innovation opportunities
- Support technology strategy and planning initiatives
- Identify important gaps in market, product and technology intelligence
- Build communication between technical and commercial functions
Roadmapping (also known as 'route mapping')is a graphical approach to support strategic planning that enables companies to align technological capability to product and business plans so that company strategy and technology go hand-in-hand.
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