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Event summary:
In today's dynamic market, consolidation within the financial and insurance industries is causing organizations difficulty in maintaining a strong competitive advantage. Thus, it is becoming increasingly difficult to satisfy and retain clients. Many companies are looking internally to optimize client interactions and add value to the bottom line.
This conference will discuss successful techniques that industry innovators use to understand client preferences and develop customer-centric, data driven marketing strategies that ensure optimal performance. Industry leaders will showcase proven methods of utilizing customer insight and market research to increase client loyalty and extend customer value.
Through case studies, discussion panels, and interactive sessions, the event will provide participants the opportunity to learn successful strategic, operational, and technical CRM implementations that result in life-long relationships and increased profits.
Key Speakers:
Chief Marketing Officer and Managing Director, Merrill Lynch & Co
Chief Innovation Officer, American International Group, Inc.
Senior Vice President Insight & Innovation Group, Wachovia Corporation
Senior Vice President, Wells Fargo
Vice President Client Onboarding, Citi Group
Vice President Global Marketing, Goldman Sachs Group, Inc.
Vice President Marketing, State Farm Mutual Insurance Co.
Director Customer Insight, Allstate Insurance Company
First Vice President Marketing Optimization & Analytics, HSBC Holdings
Key topics:
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Gaining Competitive Advantage through Enterprise-wide Customer-Centric Strategies
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Learning the Best Practices in Customer Focused Marketing Efforts
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Optimizing Customer Satisfaction Through Data Collection
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Building Loyalty and Extending Customer Value
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Aligning Multi-Departmental Efforts to Establish a Positive Brand Experience
Who should attend:
Chief Customer Officers, Chief Marketing Officer, Chief Innovation Officers, Vice Presidents, Heads, Directors, and Senior Managers of Customer Relationship Management, Client Relations, Customer Insight & Intelligence, Marketing & Client Strategies, Market Research, Customer Experience, Customer Service & Support, Database Marketing, and more.
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