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| Begins |
September 22, 2008
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| Email |
katrina.corns@iqpc.com
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| Category |
Business: Advertising
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| Description |
Marketing Communications in the U.S. is no longer a one-size-fits-all proposition. Effective message delivery to all residents of the United States requires that we examine the unique consumer behaviors of the country’s communities of color. In 2007 the dollar power of Hispanics had risen to $926.1 billion. The Hispanic market’s current size, formation of larger households, and heavy concentration in the top, youngest, trend-setting markets in the U.S., accompanied by their speedy wealth creation and high consumerism are at odds with the neglect of investment across most advertising and marketing categories.
It is imperative for U.S. marketers to reanalyze and immediately adopt new strategies in the way in which they have historically allocated corporate marketing resources.
From TV commercials to newspapers to magazine ads, the market value within the Latino population cannot be denied. US marketers must now focus their strategies to effectively market to the Latino communities. Traditional marketing methods and failed attempts to “connect” with Latino communities must be re-examined and seriously be focused on.
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