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You’ve used Google, Yahoo, MSN or maybe even Baidu and social networking sites such as Facebook. Indeed, many people do Search before they do anything on the web. Their Search term is a powerful indication of their needs.
Have you been leveraging on this simple yet powerful and pervasive channel to reach out to your customers? Having a website is no longer enough! Making it visible by appearing on the first page of customers' Search results is key to success. With more than 450 million internet users in Asia conducting over 20 billion searches a month, you can't afford to ignore the opportunity of using Search Engine as a marketing tool to increase your sales and revenue. If your brand is not at the top of the search results, you are simply creating an opportunity for your competitors.
SEM is accountable, cost effective, measurable, and it is the perfect precision targeting tool. However, what are the considerations and pitfalls to avoid to maximise its effectiveness?
This 1 day interactive workshop aims to bring you up to speed with the intricacies of a SEM campaign and to arm you with advance knowledge on how to EXECUTE, MANAGE & ANALYSE your own SEM campaigns on the major search engine platforms. You will be equipped with the stategies and tactics to optimise online marketing performance to compete effectively.
Learn from successful case examples on how organisations such as Nikon, Tyco, and HSBC leverage on SEM to improve their sales!
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