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| Begins |
September 24, 2008
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| Email |
info@opendialogueinc.com
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| Category |
Business: Marketing_and_Sales
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| Category 2 |
Business: Advertising
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| Category 3 |
Business: Management
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| Description |
Multicultural marketing is fast becoming, not the trend, but the norm in Canada. Marketers are much more aware of the significant opportunity that varying demographic groups present. What’s more, they realize that they can no longer afford to neglect the combined buying power of ethnic Canadians as, nearly one in five Canadians are now foreign-born. To appeal to these highly lucrative and diverse audiences, marketers are now abandoning traditional mass marketing practices in favour of laser-focused, multicultural marketing efforts. This conference will help you understand Canada’s diverse communities and position your products and services in ways that best speak to the needs and desires of specific ethnic groups.
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