|
|
|
|
|
|
|
|
|
|
| Email |
registrar@ontrackevents.com
|
|
| Category |
Business: Marketing_and_Sales
|
|
| Category 2 |
Society: People
|
|
| Category 3 |
Business: Advertising
|
|
|
|
|
|
|
|
|
|
| Description |
The 2008 Forum drills down on the issues that matter most to your business. Drive change and deliver value to your organization.
Learn:
* The emerging trends in marketing to Boomers – language, imagery, tone, communication style and media
* The impact of the changing economy on Boomer spending and retirement decisions
* How to reframe your company’s value proposition to appeal to Boomers in challenging economic times
* The impact of healthcare costs on Boomers’ plans for retirement
* How Boomers are engaging with new media, adopting new technologies and leveraging gaming and social networking
* Top of mind issues for Boomer's when it comes to health and wellness
* The different mindsets and lifestyles at different stages of Boomers' lives
* How Boomers are transitioning into retirement? What level of work do they want to maintain and why
* The Boomers definition of social responsibility and sustainability? What does "green" really mean to Boomers?
* How generational barriers are breaking down
* The latest housing trends and how Boomers envision their community of the future
* How marketers are connecting with Boomer sub-segments: grandparents, caregivers, 50+ women
* How Boomers' food and beverage consumption patterns are changing
Plus:
* Measure the value of your programs
* Confirm your strategy is on the right track to face the future
* Stimulate thought and opportunity by meeting others facing the same challenges as you
* Ensure you are in line with your competitors
* Enable out of the box thinking by being immersed with differing perspectives from many industries
* Leverage best practices
|
|
|
|
