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| Contact |
Bharat Book Bureau
207, Hermes Atrium, Sector 11, PO Box.54, CBD Belapur, Navi Mumbai - 400 614, India.
Phone : +91 22 2757 8668 / 2757 9438
Fax : +91 22 2757 9131
E-mail : info@bharatbook.com
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| Description |
Conference on Entry Level Handsets Asia 2008
To be held at August 26 & 27, 2008 • Shangri-la Hotel, New Delhi, India
Strategies To Optimise ROI For Entry Level Handsets and Low Cost 3G Solutions To Penetrate Emerging Markets
The Region’s Only Leading Event Focusing On Low Cost Entry Level Handset Developments In Asia
• Capitalise on business opportunities and developments for Entry Level Phones
• Examine Low Cost 3G Opportunities - Bring 3G and mobile Internet services to the developing world
• Increase penetration rates & market share in emerging markets with Entry Level Phones
• Reduce the impact of the initial cost of becoming a mobile subscriber
• Market Entry-Level and Low Cost Handsets to price sensitive customers
• Create successful brands and vendor strategies for Entry Level Phones
• Develop a low-cost distribution strategy and after sales market support
• Define user requirements for entry-level handsets
• Reduce the total cost of ownership (TCO) & BOM while providing applications processing capabilities
• Address the power challenges and alternative charging options
“As mobile phones become more popular in the developing world, new and more advanced phones have to developed at a very low cost. Last week Nokia announced four phones for developing markets, with features like a megapixel camera and a price tag at ¤90 ($142) and below.”
~ Apr 15, 2008, telecomasia.net
“It is clear that consumers want affordable phones that offer value, not necessarily the cheapest phone. Consumers associate value with brand affinity, quality perceptions, and performance expectations. In this regard, the low end is no different from the high end. Therefore, the lowest priced handsets may actually drive consumers away. In markets such as India where PC penetration is nominal, the data-capable handset will define the Internet experience for a massive numbers of end users.”
Yankee Group report also cites low-cost CDMA handsets as key driver towards increasing teledensity in the region.
ABI Research, which predicts that the developed markets’ high saturation rates mean that over 80% of new mobile phone subscribers in the next five years will come from emerging markets….By 2011 almost one out of every four handsets shipped globally will be an ultra low cost handset. India will be the biggest market in the next five years, growing from a little over nine million handsets in 2006 to more than 116 million handsets in 2011.
As mobile communications offers low income subscribers more affordable prepaid mobile services combined with a degree of cost control, there has been a phenomenal growth of mobile subscriber numbers in emerging markets. So, today, one of the leading trends in the telecommunications industry is to design and manufacture low-cost cellular phones to service emerging market economies. In response, handset manufacturers have had to seriously examine how to lower cellular platform costs to capture this growing market segment.
Following from the success of last year’s Low Cost Handsets Asia, Informa is pleased to announce our Entry Level Handsets Asia 2008, taking place in New Delhi from 26-27 August 2008. This event will once again bring together leading operators, handset and contract manufacturers, technology and content providers and application developers to address Strategies To Optimise ROI For Entry Level Phones and Low Cost 3G Solutions To Penetrate Emerging Markets
Who Should Be Present At Entry Level Handsets Asia 2008
This 2-day market-driven, information-packed event is specially designed for :
• Mobile operators
• Semiconductor Manufacturers
• Mobile Infrastructure Vendors
• MVNOs
• Mobile Device Operating System Vendors
• Venture capitalists
• Handset manufacturers/vendors
• ODMs & OEMs
• Financial institutions
• Components vendors
For more information kindly visit: http://www.bharatbook.com/general/Entry_Level_Handsets_Asia_2008.asp
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