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Just under half of the countries in Africa have liberalised their broadcast markets and there has been a considerable growth in the number of new television and radio stations. The final opening up by
the rest of the countries on the continent promises the kind of growth that the mobile market has experienced over the next five years. Whereas broadcast media used to be simply a small number of TV and radio channels, there is now a proliferation of ways in which broadcast programming can be received by its audiences including satellite, IPTV, PC and mobile. Taken together, the number of channels and the many different ways of receiving programming has begun to fragment the traditional market. African broadcasters need to find new ways to sustain their audiences and attract new advertising.
African government broadcasters are particularly threatened by the new media landscape. Largely without funding they have to deliver public service obligations like coverage and at the same time,
compete ever more fiercely in the market for premium rights, audiences and advertisers.
The First African Broadcast and Film Conference in Nairobi in September 2008 will bring together senior broadcast executives, producers, advertising agency executives, regulators and policymakers
to discuss the challenges faced by the industry over the next five years.
The conference will have sessions that will look at the following areas:
• Programming in a highly competitive market – How do you differentiate what you do from your competition? How do radio stations in particular survive against very high levels of competition?
• The new advertising model – how do advertisers hit their target markets in the future? Who are the winners and losers in the new media landscape?
• Convergence and multi-media platforms – Beyond the hype, how will things like the Internet and mobile TV affect traditional African broadcasting? What are multi-media strategies that suit radio and television? How will IP-TV and triple play affect the market?
• Local content strategies – How can you commission local programming that will win audiences? How do you sell local programmes across the region? Is it possible to work with the new DIY film-makers? What languages do you broadcast in?
• Piracy – Many of the satellite Pay-TV operators suffer from high levels of content piracy. How can conditional access and encryption be used to safeguard your delivery?
• Transmission coverage and the coming digital switchover – How do you extend your signal coverage cost-effectively? What are you doing about the digital switchover and its twin-sister High-
Definition TV?
• Production technology – Have you started to make the transition to tape-less production?
• Regulatory and policy issues: Is there a level playing field for the new, competitive broadcasters? Are local investment restrictions too onerous? What are the ground rules for free and fair
debate?
Contact us for the event programme and expo floor plan
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