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From the purchase stage to the handling of a claim, customer service is at the heart of the insurance proposition. Yet few customers even trust their insurer. How does the industry need to respond?
In an era of intense competition, developing robust customer strategies is the only way for insurers to move beyond a destructive cycle of price-cutting. The Customer Strategies in Insurance day will bring together both consumer experts and insurers to examine evolving trends in customer attitudes and behaviour, and to answer the key questions of how to create real product differentiation, meet customers' claims expectations and build lasting customer loyalty.
Speakers currently confirmed for the Customer Strategies in Insurance day include:
Mark Searles, Chief Marketing Officer, Zurich UK
Simon Gifford, Claims Director, Towergate
David Stoddard, Customer Service Director, Lloyds TSB Insurance
Andy Leadbetter, Head of Insurance, Moneysupermarket.com
Robin Reames, Claims Director, Swiftcover
Bob Rabbitts, Technical Claims Manager, Motor and Casualty, Allianz
Neil Clements, Research & Product Development Manager, MMA Insurance
Professor Adrian Furnham, Professor of Psychology, University College London
Sarah King, Director, Henley Centre Headlight Vision
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