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| Begins |
September 26, 2008
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| Email |
registration@searchenginestrategies.com
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| Category |
Business: Internet
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| Category 2 |
Business: Marketing_and_Sales
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| Category 3 |
Computers: E-Commerce
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| Description |
Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business.
All participants will receive a detailed workbook and lecture slides based on Tim Ash's upcoming book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete structured workbook exercises to apply each module to their situation. By the end of the session you will have a complete action plan that can be immediately implemented.
This workshop is designed for people who want to quickly turbo-charge their company's landing page performance. You should ideally already have an established online marketing program with significant web traffic.
* CMO's
* Marketing directors
* SEM/SEO campaign managers
* Online media buyers
* Webmasters & web designers
BENEFITS/WHAT YOU WILL LEARN?
* How to define mission-critical parts of your website
* Segmenting your online audience
* Defining and measuring the appropriate conversion action
* Modeling the financial benefit of landing page testing
* Understanding the psychology of your audience
* How to select the proper traffic sources for your test
* Critical steps in the visitor's decision process
* Uncovering problems with your landing page
* Deciding what page elements to test
* Picking the right testing method
* Properly analyzing your test results
* Avoiding common testing pitfalls
* Gathering the required team and resources
* Setting up and running your test
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| Additional Information |
For Search Engine Strategies Event Alerts, sign up:
http://searchenginestrategies.com/email.html
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