| Description |
During this two-day intensive master class, Indi will give you a deep understanding of people's motivations and thought-processes, along with the emotional and philosophical landscape in which they are operating. You use mental models to align your design strategy with how people work. This intensive two-day course will help product designers, web designers and business strategists develop digital, physical, and environmental interactions that help people accomplish their goals.
Understand the user experience before making design and strategic decisions,
Provide your organization with a clear roadmap of where it should – and shouldn’t - invest its energies,
Speak to your customers in their language, not in the language of internal processes/structures,
Be confident about your design decisions by grounding them in research data,
Learn to decide on generative or evaluative research for the proper circumstances, and do better than surveys,
Stop the continual redesign process by deriving an information architecture from users' tasks,
Get everyone—from discordant team members to busy executives—thinking alike with respect to design and strategy,
Prevent disagreements about data interpretations within or across design teams
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