| Description |
A leading Design Company of India, Onio Design and their partner for trend research, Style-Vision from France, are organizing a two day roundtable on trends and design strategy for India. After three successive years, Mumbai (2005), London (2006), and Copenhagen(2007) it's Mumbai again for ‘Insight India 2008’.
As the global focus shifts to the Indian market, there is a curiosity to understand Indian consumer insights and trends that go beyond statistics. This unique two day event targets Indian and International companies interested in gaining a deeper understanding of the market and its consumers, from a 'Trends to Design Strategy’ perspective.
The event will be held at the intellectually stimulating campus of Indian Institute of Technology, Mumbai, on the banks of beautiful Powai and Vihar lakes. An array of speakers and Indian business leaders would surely provide for a great networking platform as well! The speakers include Pradeep Lokhande - MD- Rural Relations, Revathi Kant- Head of Design, Titan Watches, Bora Kim- Design Strategist from Korea, Harilein Sabharwal- Fashion Trend Researcher and Prof Ravi Poovaiah - HOD- IDC. The key facilitators are Genevieve Flaven, MD- Style Vision from France and Manoj Kothari- Founder Director and Principal Strategist at Onio Design.
Style-Vision is a Nice (France) based Trend Research and Future Intelligence company with clients like Sony, Motorola, LVMH, Toyota, Estee Lauder, Burberry, Chanel to name a few.
“Increasingly, trends thinking is finding its use in deciding future strategy of businesses and developing new products and interactions in hitherto untouched sectors like banking” says Genevieve Flaven, the managing director of Style Vision.
Manoj Kothari, managing director of Onio Design, who is also an IITian with a second degree in industrial design from National Institute of Design, feels that trends thinking in Fashion Design is not new to India, but with market and consumers in India maturing at such a rapid pace, “insights” into lifestyle is the single biggest lever for innovation and market change. Industries are slowly realizing this transition and are willing to adopt these new methods of design research leading to ‘strategic innovation’. Housing, FMCG, retail, automobiles, accessories and hospitality sectors are all now looking for trends specific to India, which will be the 3rd largest economy by 2050.
For registrations: www.oniodesign.com/roundtable
- End -
One of the top design companies in India, Onio Design provides Strategic Design and Innovation Consulting services to make the product and brands more contextual, refreshing and future ready for the Indian market.
Onio has a full-fledged Design Research division with strategists, anthropologists and management experts. Onio follows a proprietary Design Research methodology “Intentiability”, tailored for India, to sense need gaps, unearth hidden opportunities and create winning products and brands.
On the technology and innovation front, Onio realizes the research outcome as product vision, through rigorous cycle of conceptual design, industrial design, technology application and prototyping.
Onio was founded by alumni of IIT Mumbai and NID in 1997. Today, Onio is a full-service design company working with clients like Volkswagen, Samsung, Microsoft, Titan, DRDO, HPCL and many start-ups across the world.
|
|
