The new business reality: heightened competition, relentless pressure to reduce costs amidst difficult economic times, well-informed and fickle customers. As consumer confidence declines in Asia, it is now even harder to attain steadfast customers who will stick with you through tough competition and fluctuating expectations. In order to thrive and gain a competitive advantage in today’s economy, it is crucial to leverage on CRM’s capabilities to retain valuable customers and acquire a 360° insight into your customers’ needs.

Are you able to effectively connect with your customers in the ways they want to be reached? Can you manage your entire customer database and convert data into actionable insights for long-term relationships? Are you tapping into new media tools to maximise the potential of your CRM initiatives? Do you know how to measure the value and returns from your CRM campaigns?

An intensive 2-day event, this “Customer Relationship Management” conference has been designed to enhance your knowledge on how well-deployed CRM strategies can be used to cultivate deep-seated relationships. Evaluate how your CRM practices are affected by the economic downturn, and obtain techniques for enabling retention through personalisation and relationship building. Hone your customer data and Customer Experience Management skills to generate loyalty and engage your customers with cutting-edge digital tools. Packed with case studies from adidas, IHG, Air New Zealand, Citibank, Hyatt, Dumex, Shanghai Volkswagen, JEC, Yellow Pages, ZUJI and more, you will glean vital learnings of successful CRM implementations which can be adapted to your environment

For more details, please visit http://www.conferences.com.sg/S1327-CRM9-77V.pdf or http://www.conferences.com.sg/conf-crm9.htm

For more information, please email Ms Lorraine Tiang at lorraine@conferences.com.sg or call us at +65 6372 2201.