Optimizing Cross-Channel Customer Interactions with Continuous Intelligenceâ„¢
Venue: New York
|Event Date/Time: Jan 14, 2009|
Date: Wednesday, January 14, 2009
Time: 1:00pm EDT / 10:00am PDT
Continuous Intelligenceâ„¢ provides the platform, tools and techniques that allow organizations to constantly monitor all customer interaction channels, maintain a comprehensive "live" analytic profile of each customer, and drive immediate, personalized offers and service actions at the right time across all channels. Through Continuous Intelligence, companies can utilize rich untapped interaction sources - web, call center, ATMs, kiosks and more - to read and react to customer needs to drive faster purchasing decisions, cross-sell and up-sell products or services, and increase customer loyalty.
James Kobielus, Senior Analyst at Forrester Research
John Morrell, Vice President of Product Marketing at Coral8, Inc