ACCM 2009 (Annual Conference for Catalog & Multichannel Merchants) (ACCM)
|Event Date/Time: May 04, 2009||End Date/Time: May 07, 2009|
|Registration Date: May 04, 2009|
|Early Registration Date: Feb 27, 2009|
CATALOG * ONLINE * RETAIL
*Acquire a 360Â° perspective of the customer experience
*Optimize your digital marketing strategy to succeed in any economy
*Reduce costs while increasing performance
*Integrate strategies and tactics to keep pace with the evolving multichannel customer
A Brave New World
The journey of todayâ€™s customer from shopping to sale is more complicated and circuitous than ever. A customer can peruse a catalog, research products on the web, view the product at a retail store and then make the purchase online. The constant shift between the catalog-web-retail-online worlds is not controlled by the marketer, but rather by the consumer.
How can you connect with your ever-changing and evolving buyers? You must gain a 360Â° view of the customer: learn their preferences, anticipate their behaviors and develop a contact strategy that fits their needsâ€¦all while letting the customer lead the conversation with your brand.
ACCM 2009 is tackling this brave new world with educational content for the 360Â° marketer. ACCM will equip you with strategies and tools to help you rebuild around the changing customer.
From creative design techniques that will yield immediate results, to the tools that will help you drive online traffic, conversions and sales, ACCM will share proven methods that will bring stability to your unstable environment and growth for the times ahead.