3rd Asia Pacific Marketing Conference 2009 (APMC2009)

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Event Date/Time: Nov 25, 2009 End Date/Time: Nov 27, 2009
Registration Date: Nov 02, 2009
Paper Submission Date: Sep 25, 2009
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Description

The Faculty of Economics and Business, Universiti Malaysia Sarawak will host the 3rd Asia Pacific Marketing Conference 2009 from November 25th – 27th, 2009 in Kuching, Sarawak,, Malaysia. The aim of the Conference is to provide opportunities for professionals, practitioners and academicians to share their insight on the development and challenges in all areas related to the field of marketing.

This conference will be a gathering platform for business communities to discuss and share knowledge on current issues relating to the marketing effort in the Asia Pacific region. Through stimulations of cross-disciplinary and cross academic-practitioner discussions and networking, participants can further enhance and enrich their knowledge on the dynamism of marketing business environment.


Papers describing original works in all aspects of Marketing are invited. Topics of interest include but are not limited to:

Advertising / Marketing Communication Issues
Buyer Behavior
Conceptual and Theoretical Papers
Supply Chain Management / Pricing
Market Orientation and Relationship Marketing
Marketing in International and Cross Cultural Environments
Research Methodologies /Empirical Generalizations
Personal Selling and Sales Management
Services Marketing
Strategic Issues
Marketing and Information Management
Ethics and Social Responsibility
Entrepreneurship/Innovation and Creativity/New Product Development
E-Business Marketing/Internet Marketing/E-Commerce

PAPER SUBMISSIONS

Full paper must not exceed 10 pages (A4 size) including references and appendix, printed using 11-point Times New Roman font and single spacing, excluding reference and appendix. All papers should be in Microsoft Word 98 and above. Authors should submit the paper via email to apmc2009@feb.unimas.my . All papers selected for this seminar will be reviewed and published in the seminar CD-Rom proceedings. Details of paper submission requirements can be obtained from the conference website.


The best five-conference papers will be asked to submit a full paper to be reviewed and published in special publication by the International Journal of Business and Society (IJBS). Another five papers of interests will be reviewed and published in the working series by Faculty of Economics and Business, UNIMAS. Selected papers will also be published in MAG’s Special Issue Journal

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