Event Date/Time: Apr 14, 2009
A one-day event at which seasoned Mediaweek editors will help decipher the strengths and weaknesses among the broadcast and cable networks, TV syndicators and digital players all competing for a piece of the $18 billion pie.
Why Should You Attend?
Find out which ad categories will spend more or less this year
Get a sense of the programming trends we'll see in the coming season
Understand the growing role online video and other digital facets of the media business play in the marketplace
Tap into the mindset of buyers and planners as they weigh such issues as time-shifting, measurement and ROI
Network with media buyers & planners, advertisers & marketers, TV executives and producers
With the upfront selling season fast approaching, don't miss this opportunity to hear from the executives who control the buying and selling; the content executives creating the programming and the top advertisers who spend their dollars expecting a hefty ROI.
FROM THE BUYER: HOW TO GET YOUR VALUE IN THE MARKETPLACE
Featuring some of the most senior and respected executives in the media agency business today, this panel will address marketplace issues such as how the recession will affect client budgets and the timing of the market.
Is the network upfront pool of dollars likely to contract, and if so by how much?
How will pricing be affected?
Will there be opportunities for new buyers or categories if traditional players cut back somewhat?
To the extent there is a contraction, where will the money go, other media or will clients simply not spend it?
Will the recession spark innovation or a hunker-down mentality?
Gibbs Haljun, Managing Director, Media Investment, North America, Mediaedge:cia
Carrie Drinkwater, SVP & Co-Director of National Broadcast, MPG
Kris Magel, SVP and Director of National Broadcast, Initiative
Pam Zucker, SVP, Marketplace Ignition, MediaVest USA
Moderated by Steve McClellan, Media Editor, Adweek