5th Annual Marketing to Women

Venue: Toronto

Location: Toronto, Canada

Event Date/Time: Jan 21, 2009
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Women are the lead users and influencers in virtually every consumer category. They have become nearly every family’s chief purchasing officer. In fact, women’s increasing buying and decision-making power is the driving force behind many of today’s big retail trends. So, why do marketers have difficulty reaching them? This conference will cover issues and strategies to help brands connect on a more meaningful level providing a greater insight and knowledge to this hugely influential consumer segment.