Event Date/Time: Jan 21, 2009
Women are the lead users and influencers in virtually every consumer category. They have become nearly every familyâ€™s chief purchasing officer. In fact, womenâ€™s increasing buying and decision-making power is the driving force behind many of todayâ€™s big retail trends. So, why do marketers have difficulty reaching them? This conference will cover issues and strategies to help brands connect on a more meaningful level providing a greater insight and knowledge to this hugely influential consumer segment.