WebTrends Workshop at SES London 2009 (SES London 2009)

Venue: Business Design Centre

Location: London, United Kingdom

Event Date/Time: Feb 17, 2009
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WebTrends Workshop
$30B in paid search advertising will be spent in 2008, doubling to nearly $60B in the next 3 years. Yet despite increasing ad budgets and SEM complexities, large advertisers continue to use outdated manual techniques, such as rules based bid management, to manage their paid search campaigns, resulting in billions of wasted ad dollars each year. Learn how to go beyond Bid Management to dramatically improve your SEM Return and dramatically improve conversion rates, while actually reducing the manual overhead common to bid management tools. The result- campaign objectives are exceeded, profits increased and growth in volume.

How to Effectively Manage Paid Search Campaigns
Increase Conversion Rates
Maintain consistent ROI throughout the year
Automatically allocate budget to best performing Paid Search variables
Jen Brown, Manager of Digital Services, EMEA, WebTrends


Additional Information

Free to attend