The Faculty of Economics and Business, Universiti Malaysia Sarawak will host the Asia Pacific Marketing Conference 2009 from December 9th – 11th, 2009, in Kuching, Sarawak, Malaysia, carried out together with the Marketing in Asia Group (MAG). The aim of the Conference is to provide opportunities for professionals, practitioners and academicians to share their insight on the development and challenges in all areas related to the field of marketing. This conference will be a gathering platform for business communities to discuss and share knowledge on current issues relating to the marketing effort in the Asia Pacific region. Through stimulations of cross-disciplinary and cross academic-practitioner discussions and networking, participants can further enhance and enrich their knowledge on the dynamism of marketing business environment.