RETHINKING CORPORATE COMMUNICATIONS 2009 (RCC2009)

Venue: Pepco Headquarters

Location: Washington,, D.C., United States

Event Date/Time: Mar 04, 2009 End Date/Time: Mar 05, 2009
Registration Date: Mar 03, 2009
Early Registration Date: Feb 06, 2009
Report as Spam

Description

In its second year, RETHINKING CORPORATE COMMUNICATIONS is the conference that allows you to see both the forest and the trees. You get the big picture trends and issues from stirring keynotes by leading-edge experts. And you get real-world practical advice through a pre-conference bootcamp, best-practices panels and case studies by some of the most knowledgeable and experienced experts and practitioners. In addition, you get serendipitous insights and advice during the four expert-led Research Roundtables.

This year there are "economy-driven" topics, but we have also built in plenty of sessions that will give you the edge on what's next, and what you need to be doing this year to deliver more value and ROI. Here are some of the critical questions we'll be addressing in this conference:

-In this tough economy, what are the best strategies and techniques to measure and prove the value of corporate communications?
-When so many employees are feeling afraid and distrustful of their employers, how can communicators help keep them engaged and productive?
-What should corporate communicators be doing to prepare and manage through continuous change and crisis?

-What lessons can be gleaned from the masterful blend of new and traditional communication channels and grassroots community organizing the new President used to win election?
-What about the explosive rise of social media must corporate communicators understand to survive in their careers and as a profession?
-What, exactly, does organizational “transparency” mean, and what should communicators be doing to help their employers and clients “get it.”
-In this new media world, what new roles should communicators be playing and how should their department be reorganized?
-What are the keys to shift from "marketing to" to "marketing with”?
If you are struggling with any of the issues above, and need to come up with a game plan for your bosses and clients, don't feel alone -- join us! Rethinking Corporate Communications brings together corporate communications, marketing and PR thought leaders to learn, be challenged, share and brainstorm about the future of business communications and our profession. Register today as conference is limited to 125 attendees.

Agenda Day 1
2:30-5:30 CHIEF COMMUNICATION OFFICER (CCO) BOOTCAMP

Are you CCO material? What are the skills you need and how best to get them? What are the keys to raising your actual and perceived performance, credibility and confidence? (Bootcamp included with conference fee).

Presenter:
Andrew Gilman,
President & CEO
CommCore Consulting Group


6:00 NETWORKING MEET-UP AND EVENING DINE-AROUNDS

Agenda Day 2
7:30-8:30 REGISTRATION SIGN-IN & CONTINENTAL BREAKFAST
8:30-8:40 WELCOME & STAGE SETTING

8:40-9:45 HOW THE WORLD HAS CHANGED - HOW CORPORATE COMMUNICATORS MUST CHANGE

9:45-10:00 BREAK
10:00-11:00 MANAGING THE STORMS: CRITICAL SKILLS AND STRATEGIES WHEN THE GOING GETS TOUGH
11:00-11:50 BEING BOTTOMLINE: NEW THINKING ABOUT COMMUNICATION MEASUREMENT AND MAKING YOUR BUSINESS CASE
11:50-12:00 WHAT DO YOU THINK? - MORNING RECAP

12:00-1:30 LUNCHEON KEYNOTE: LESSONS FOR COMMUNICATORS AND MARKETERS FROM THE U.S. PRESIDENTIAL CAMPAIGN

1:30-2:30 CASE STUDIES: IMPACT ON A SHOESTRING: USING NEW MEDIA TOOLS AND CREATIVITY TO KEEP EMPLOYEES ENGAGED AND CUSTOMERS LOYAL
2:30-2:45 BREAK
2:45-3:45 RESEARCH ROUNDTABLES

1: Transparency and “The Authentic Enterprise” 2: New Roles and Processes For Corporate Communicators 3. Social Media Resistance 4: Elevating the Profession
3:45-4:00 ROUNDTABLE CONCLUSIONS & CONFERENCE WRAP-UP
Speakers and Expanded Agenda

7:30-8:30 REGISTRATION SIGN-IN & CONTINENTAL BREAKFAST

8:30 WELCOME & STAGE SETTING
John Gerstner, President, Communitelligence, Inc.,


8:45-9:45 HOW THE WORLD HAS CHANGED - HOW CORPORATE COMMUNICATORS MUST CHANGE

This session is intended to surface the critical skills and mindsets that corporate communicators must possess to succeed in 2009 and beyond. Each panelist will present their view of the current communications landscape, the skills they see as most important, and advice that you and your team can apply this year.

Moderator: Jeff Porro, PH.D., Principal, Porro Associates

John Bell, Executive Vice President / Creative Director, Ogilvy Public Relations Worldwide

THE PR PRO CIRCA 2009

Debbi Jarvis, Vice President, Communications, Pepco Holdings, Inc.


9:45-10:00 BREAK


10:00-11:00 MANAGING THE STORMS: CRITICAL SKILLS AND STRATEGIES WHEN THE GOING GETS TOUGH

Communicators invariably go through firestorms in their careers. Sometimes, it's just a matter of being at the wrong place at the most difficult time for an organization. This session gives an insight into the skills and mindset required to do what needs to be done, in the most difficult circumstances.

Moderator: Robert Holland, President, Holland Communications Group

Roger Conner, Vice President, Marriott International, Catastrophic Communications--The Bombing of the Islamabad Marriott

Jack Holt, Chief of New Media Operations, Department of Defense, Fighting the Iraq PR War


11:00-11:50 BEING BOTTOMLINE: NEW THINKING ABOUT COMMUNICATION MEASUREMENT AND MAKING YOUR BUSINESS CASE
With the backdrop reality that some of the most effective results of a communication program cannot be measured, this session attempts to give an overview of what all communicators should know and be doing about measurement in 2009, and how to make your business case in the most powerful way.


Moderator: Sharon Wamble-King, VP, Corporate Communication, Blue Cross Blue Shield of Florida

Shonali Burke, Principal, Shonali Burke Consulting

Presentation: Shooing the Measurement Bogeyman Away


Mark Weiner, CEO, PRIME Research and author of Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication. (One book will be given away, and Mark will do a book signing at the event)

Presentation: Demonstrating Your Value 2009


11:50-12:00 MORNING TAKEAWAYS


Moderator: Jeff Porro, PH.D., Principal, Porro Associates

12:00-1:30 LUNCHEON KEYNOTE:
LESSONS FOR COMMUNICATORS AND MARKETERS FROM THE U.S. PRESIDENTIAL CAMPAIGN


1:30-2:30 CASE STUDIES: IMPACT ON A SHOESTRING: USING NEW TOOLS AND CREATIVITY TO KEEP EMPLOYEES ENGAGED AND CUSTOMERS LOYAL
Tough economic times are causing corporate communication, marketing and PR professionals to come up with some amazingly effective and low-cost ways to catch the eyes and ears of stakeholders. Here are some inspiring examples of doing more with very little.


Moderator: Ned Lundquist, Senior Science Advisor for Alion Science and Technology and Founder, Job of The Week

Debbie Weil, consultant and author of The Corporate Blogging Book (One book will be given away, and Debbie will do a book signing at the event)


John Taylor, Public Affairs, Sprint Nextel Corp.


2:30-2:45 BREAK


2:45-3:45 RESEARCH ROUNDTABLES

This is the "unconference" part of the program. Built on the Communitelligence slogan, "All of Us Are Smarter Than One of Us," in this session, experts will lead discussions intended to surface real-world issues and solutions that can help attendees solidify learnings from the day's presentations, and formulate strategies for their organizations and departments.

1: Transparency and “The Authentic Enterprise” 2: New Roles and Processes For Corporate Communicators 3. Social Media Resistance 4: Elevating the Profession

3:45-4:00 ROUNDTABLE CONCLUSIONS & CONFERENCE WRAP-UP


Who Should Attend

Senior managers of corporate communications, PR & marketing ready to learn, share and brainstorm a new mindset about communications and our profession. Limited to 125. Register to reserve your spot now.

Venue

701 Ninth St., NW
Washington,
D.C.
United States
MORE INFO ON THIS VENUE

Additional Information

Some of the titles and companies represented at last year's conference: Titles Represented: Vice President, Internal Communications Vice President, Corporate Communications VP, Global Marketing and Communications Sr. Account Executive Associate Director Senior Vice President, Global Analysis Services National Accounts Consultant Sr. Director, Internal Communications Founder and CEO Group Head, Corporate Communications VP Communications Vice President, Stakeholder Communications Vice President, Leadership & Colleague Sr. Dir. External Relations Account Services Manager Global Intranet & Portal Practice Leader Sr. Director, Editorial Services Companies Represented: AstraZeneca Avaya Blue Cross Cision Edelman Endo Pharmaceuticals Gagen MacDonald GreenOrder IBM Jack Morton Worldwide MasterCard Novartis Pepsico Pfizer Session Descriptions: THE PR PRO CIRCA 2009 - John Bell A "look back" on the skills and attributes of the next generation of public relations professional. How has social media and Web 2.0 changed what it means to engage with 'publics?" When 'media' explodes into 150 million blogs and niche communities, how can a media relations expert adapt? Will the communications and marketing silos be joined? Join us for a look at the 13 essential skills of the PR professional of tomorrow (literally tomorrow, not next year) Demonstrating Your Value in 2009 - Mark Weiner Brief Description: One of the most pressing challenges for today's corporate communications is how best to quantifiably demonstrate and generate value and a positive return on investment. Using many case-study examples to illustrate his points, Mark Weiner provides a simple roadmap to extraordinary results. What Attendees Will Learn: Intended for those in large organizations and small, this session provides a structure for defining "value" and "ROI;" for uncovering the often hidden value system which drives value and ROI thinking from organization-to-organization and for implementing a proven process to build consensus, deliver value and improve performance over time, versus objectives and against best practice. Shooing the Measurement Bogeyman Away - Shonali Burke In a world where dollars and cents (or perhaps Euros) are more important than ever, measuring the effectiveness of our communications outreach is the only way to underscore the importance of communications as a critical organizational function. While the concept of measurement has long been a pillar of the classic communications plan, it is only fairly recently that we have started to set standards for PR and communications measurement that pass muster when compared to other business metrics—standards that are slowly becoming acknowledged and implemented industry-wide. Shonali Burke, ABC, will show practical ways to bridge the measurement gap most PR professionals face, shooing the “measurement bogeyman” away. Learn how to tie your communications efforts to measurable objectives that, in turn, support your organizational objectives—and will demonstrate your value to your organization. What attendees will learn: (bullet points) -Why starting with the end in sight is important -How to apply measurement best practices even on a budget -Demonstrating the value of communications to the organization

Types