Event Date/Time: Mar 12, 2009
E-mail marketing has had many lives. In its infancy, people flocked to it based on its newness and novelty. Once it was validated as a responsive and successful direct marketing channel it took on a new life. The ROI it created could not be beat. Plagued by spam and viruses, e-mail marketing also had its dark days. Now, in the midst of a recession, e-mail marketing is emerging in yet a new formâ€”a branding machine, an operational life-saverâ€”and still it continues to be a powerhouse for direct marketing conversion.
Join this webinar and find out how e-mail marketing has changed and what you need to know to create the best success for your efforts.
Jeanniey Mullen, CMO, Zinio
Cathi O'Sullivan, Director of Marketing Programs, Lyris, Inc.