Free Webinar: The Future of E-Mail Marketing

Venue: New York

Location: New York, United States

Event Date/Time: Mar 12, 2009
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E-mail marketing has had many lives. In its infancy, people flocked to it based on its newness and novelty. Once it was validated as a responsive and successful direct marketing channel it took on a new life. The ROI it created could not be beat. Plagued by spam and viruses, e-mail marketing also had its dark days. Now, in the midst of a recession, e-mail marketing is emerging in yet a new form—a branding machine, an operational life-saver—and still it continues to be a powerhouse for direct marketing conversion.

Join this webinar and find out how e-mail marketing has changed and what you need to know to create the best success for your efforts.

Jeanniey Mullen, CMO, Zinio
Cathi O'Sullivan, Director of Marketing Programs, Lyris, Inc.