Measuring Marketing Effectiveness Workshop (PM8)

Venue: Furama Riverfront

Location: Singapore, Singapore

Event Date/Time: Apr 23, 2009 End Date/Time: Apr 24, 2009
Early Registration Date: Mar 18, 2009
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This 2-day dynamic and informative workshop will help you to measure the tangible impact of intangibles (such as brand and customer perception) in terms of revenues, costs and profits. Through practical hands-on exercises and group discussions, identify the most cost-effective marketing channels to invest your money in. Find out exactly how each marketing metrics work by learning from successful B2B and B2C case studies!
Measuring marketing effectiveness is no longer an option. IT IS A MUST. Marketers who can tie profit and revenue to their initiatives earn 20% to 30% more than their counterparts. If you want to emerge as a winner in your market, look no further! This is one workshop you CANNOT afford to miss!

For more details, please visit

For more information, please email Ms Lorraine Tiang at or call us at +65 6372 2201.