The Business of Community Networking (BOCN)

Venue: Boston

Location: Boston, Massachusetts, United States

Event Date/Time: Mar 24, 2009 End Date/Time: Mar 26, 2009
Registration Date: Mar 24, 2009
Early Registration Date: Feb 20, 2009
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Microblogging. Facebook status. Linkedin profiles. It all comes down to two things, social media strategies and building strong, sustainable community networks. The role of marketing professionals has changed drastically in the past few years as there is more concern for ROI of these online marketing campaigns.

The Business of Community Networking, taking place March 24-26 in Boston, MA at the Doubletree Suites Resort, will give attendees fresh, new insight delivered by 25 distinguished “social media rock stars.”

Exclusive New Content for 2009

-Hear from Michael Leifer from Swirl Inc and learn how his company helped increase ROI with social media campaigns from big name companies like Sony, Nestle, Coca-Cola, the San Francisco Giants, CBS, JambaJuice, and many more
-Understand how blogging has increased business from nation-wide online real estate agency,
-Learn about memetic branding (i.e., identifying with the consumer) from author of “Social Capital Value Add,” a management method of memetic branding by Michael Cayley
-Evaluate the basics of social media strategies from “tweeting” to using “Flickr” and “YouTube” in order to provide excellent customer service
-Assess the ROI of online marketing versus traditional marketing from leading gurus such as Chris Carfi from Cerado, Elizabeth Pigg from Edelman Digital, Rachel MaKool from eBay, and Myra Norton from Community Analytics
-Participate in 3 cutting edge workshops to optimize your marketing strategies

Announcing our Keynote Speaker!

Clara Shih
Marketing, Branding, and Community 2.0: How to Win in the Facebook Era
Hear from Clara Shih, author of The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences & Sell More Stuff about how to win in the facebook era with your brand.

Speaker Faculty

-David Rubinstein, Senior Vice President, ExpoTV
-Pattiann McAdams-Russell, President Online Division, Avon
-Luis Fernandez, Web Marketing Strategist, Mercury Computer Systems
-Francois Gossieaux, President, Beeline Labs
-Myles Bristowe, President of American Marketing Association, Boston Region

For more information about the conference, to view the agenda and to download a brochure, please visit