Pressure on institutions of higher education to bolster enrollment and advance their reputation continues to increase, and colleges and universities must differentiate themselves in the minds of prospective students. Far more than implementing a new logo or a tagline, effective brand building takes a holistic view of your institution and capitalizes on its strengths and unique qualities. Equally important is the way that you get your campus and your external stakeholders involved in the brand.

Join us for the Bring Your Brand Strategy to Life web series and explore the essentials of a dynamic brand strategy.