New Social Networking Uses to Reach Alumni and Students

Venue: Online

Location: Online, Webcast, United States

Event Date/Time: Apr 22, 2009
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With higher-ed budgets being cut, shops in alumni relations and annual giving need to take advantage of low-cost avenues for marketing, fundraising, and engaging with alumni and students. Public social networking sites offer an opportunity to get your events and messages in front of students and alumni quickly and inexpensively.

This web conference will take a look at three of the most popular social networking sites – Facebook, MySpace, and LinkedIn – and explain the changing functionality and rules that you need to understand if you want to develop your presence on these sites. We'll also show you examples of how different institutions are using these sites to reach students and alumni for fundraising and engagement purposes. We'll end by walking you through how to identify and measure your outcomes when using these sites.


Additional Information

1:00-2:30 p.m. EDT