Event Date/Time: Jun 03, 2009
End Date/Time: Jun 04, 2009
Advertisers have long understood that moms control 80% of household spending decisions, representing $2.1 trillion in potential sales. The mom of 2009 is personalizing her definition of motherhood to her own personality and lifestyle; sheâ€™s redefining what it means to be a woman with a child. In recent polls, forums and online discussions, moms have spoken about their need for deeper connections in all aspects of their lives opening up another venue for brands to reach these important consumers. Amidst the ever-changing and always full schedule of todayâ€™s moms, top brands are reaching out by finding new ways to foster the important connections moms are searching for. Attend this conference to discover what really matters to todayâ€™s mom and how that impacts her purchasing behaviour.