Event Date/Time: May 07, 2009 End Date/Time: May 08, 2009
Registration Date: May 08, 2009
Early Registration Date: Apr 09, 2009
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ore and more professional service firms are realising that marketing plays a critical role in building a reputable brand and attracting and retaining premium clientele. Marketing disciplines and business development techniques are vital in an organisation’s internal and external promotion, and will inevitably contribute to the firm’s success or failure in positioning itself within the competitive Australian business market.

However, many firms are still struggling to effectively cultivate and uphold client relationships for the long-term; effectively and creatively brand their business; and competently drive their strategy. If the marketing function is not adequately supported or properly positioned, the firm’s desired message will be misinterpreted or compromised, and may negatively affect the firm’s functionality, reputation and bottom line.

This conference will assist marketing and business professionals to successfully position and revolutionise their firm’s marketing strategy. You’ll hear expert presentations on the following critical topics.

Identifying and appealing to key internal and external stakeholders
Working with other organisational departments to achieve the firm’s desired marketing message
Quantifying the value of marketing to obtain the support of partners
Effectively managing client needs and expectations
Implementing innovative branding strategies

Who should attend?

Managers, Directors and other professionals responsible for:

Marketing Directors/Managers
Business Development Directors/Managers
Client Services Managers
Client Relationship Managers
Firm Relations Managers
Organisational Development Managers
External Affairs Managers
Reputation Managers
Practice Heads
Managing Partners
Communication Managers/Executives
PR Managers
Public Affairs Managers
Media Managers