Marketing and Salesforce Effectiveness Under the Revised PhRMA Code (MSEPhRMA)
|Event Date/Time: Mar 23, 2009||End Date/Time: Mar 24, 2009|
|Registration Date: Mar 20, 2009|
|Early Registration Date: Feb 20, 2009|
Since the Code is quite vague, discrepancies in the stringency of interpretation across companies exist. Your company's meaning of key elements of the PhRMA Code will now guide sales and marketing activities, and ultimately will significantly impact the organization's bottom line, as well as on your own individual success.
The Marketing to Physicians under the Revised PhRMA Code conference provides a unique opportunity for companies to share best practices around defining the Code and offers practical strategies for implementing new sales and marketing strategies for increasing face-to-face communication with physicians and maintain a focus on education. Further, this event presents innovative techniques for internal training of departments on the revised Code and methods for ensuring salesforce compliance.
This is a must attend event for individuals looking to enhance their sales and marketing capabilities and remain effective in an increasingly competitive and restrictive environment. It is a reality that the workforce will change as a result of this code, and attending this event will enhance your ability to successfully market products and maintain your value in an industry that is undergoing substantial change.