In an effort to promote transparency in the relationship between pharmaceutical manufacturers and health care providers, the Pharmaceutical Research and Manufacturers of America (PhRMA) released its revised Code on Interactions with Healthcare Providers, taking effect in January 2009. Although this code is voluntary, most pharmaceutical companies have publicly stated a commitment to comply. Two major changes resulting from the Code are that sales reps can no longer distribute non-educational items, or “tchotskies” at doctors' offices and they can no longer take physicians out to dinner.

Since the Code is quite vague, discrepancies in the stringency of interpretation across companies exist. Your company's meaning of key elements of the PhRMA Code will now guide sales and marketing activities, and ultimately will significantly impact the organization's bottom line, as well as on your own individual success.

The Marketing to Physicians under the Revised PhRMA Code conference provides a unique opportunity for companies to share best practices around defining the Code and offers practical strategies for implementing new sales and marketing strategies for increasing face-to-face communication with physicians and maintain a focus on education. Further, this event presents innovative techniques for internal training of departments on the revised Code and methods for ensuring salesforce compliance.

This is a must attend event for individuals looking to enhance their sales and marketing capabilities and remain effective in an increasingly competitive and restrictive environment. It is a reality that the workforce will change as a result of this code, and attending this event will enhance your ability to successfully market products and maintain your value in an industry that is undergoing substantial change.

STANDARD PRICING Register After Friday, February 20, 2009: Main Conference + Workshop $2195 Main Conference Only $1895 ONSITE PRICING Main Conference + Workshop $2295 Main Conference Only $1995 Group Discount Program: For every three simultaneous registrations from your company, you will receive a fourth complementary registration to the program. To take advantage, please call 866-207-6528. Make checks payable to ExL Events, Inc. and write code P1108 on your check. You may also use Visa, MasterCard, Discover or American Express. Payments must be received in full prior to the commencement of the conference.