In an era of emerging electronic technologies, a new political administration, and tightening budgets, communications executives in the pharmaceutical industry are currently faced with unique and dynamic challenges. Individuals, companies and the industry as a whole must be sufficiently agile and prepared to respond to change, and in addition, be able to anticipate change. In these uncertain times, communicators have an opportunity to increase transparency and help restore public trust through engaging in relevant, timely and effective corporate communications.

The 5th PR and Communications Summit will prepare communications executives in pharmaceutical, biotech and medical device companies with the tools needed to enhance both internal and external communications and help ensure successful market positions, brands and corporate images. Attendees will learn practical strategies for communicating key messages to all stakeholders and learn how to utilize technology to connect in new and innovative ways.

Hosted by industry leader Pfizer this year, an exciting context is provided for pharmaceutical executives to join together in sharing best practices and concrete strategies for successful public relations and communications activities in a time of ever-present change.