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| Category |
Business: Advertising
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| Category 2 |
Business: Management
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| Contact |
Al Attar Business Tower, 14th floor, Sheikh Zayed Road
PO Box 60019, Dubai, UAE
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| Description |
The GCC region is flourishing and is the fastest growing area in the world. All this has presented dynamic communication opportunities to the PR and advertising experts globally. The region is also cashing on the benefits of effective communication to build favorable perception, to stand apart from the clutter of brands and to grab significant share of consumer’s mind.
In midst of these facts, with current temporary economic downturn, the responsibility on the PR and advertising agencies and professionals has grown manifold. In order to restore consumer confidence, retain strong reputation and weather the bad times companies are relying on the strategic relationship building with their stakeholders through competent communication channel. The PR and Advertising agencies and the in-house communication departments of the organizations will have to use their resources and capacity to the fullest and be more innovative and creative.
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