Starnberg, 20 April 2009 - The automotive roadshow 2009 is about to start: In June, the qaqadu event gmbh organizes this mobile electronics exhibition that will visit car manufacturers and automotive suppliers in Central Europe. The large show truck will open its exhibition space of over 100 square meters on the premises of automotive design centers. Up to 12 exhibitors will demonstrate their innovative electronic products and solutions to interested employees from development, purchasing or management. "The automotive roadshow 2009 offers designers and engineers the unique opportunity to gather information about the latest innovations and trends from semiconductors to software products and systems without travelling and at no cost", explains Joachim Hueggenberg, managing director of qaqadu event gmbh, the idea of the mobile trade fair. "The meetings taking place on the truck reach from the initial contact with potential buyers to the adjustment of current projects up to starting off new projects. Some suppliers show their presence and willingness to be available as a contact person for the manufacturers and OEMs by participating in the show. Other exhibitors even use the information gained from talks with customers to plan their future product and marketing strategy."

The mobile exposition meets the spirit of the time: Limited travel and marketing budgets practically demand for this solution. Individually adapted to the locations, the automotive roadshow efficiently offers further education and information on innovations and trends to developers, purchasers, deciders and anyone interested. The exhibitors will be able to have technical conversations and to demonstrate their solutions directly to their target customers.

The automotive roadshow 2009 is supported by the industry partner ZVEI (German Electrical and Electronic Manufacturers' Association / www.zvei.org). Media partners are the leading magazines Elektronik automotive (www.elektroniknet.de) and Auto Electronics (www.autoelectronics.com).



About the qaqadu event gmbh

The qaqadu event gmbh offers professional education with technical trainings, seminars and trade shows. In addition to providing and hosting events as technical courses, the MOST Forum and the automotive roadshow, the Starnberg based specialists in event management also support companies in organizing their events. The offered services reach from conception and planning through organization and marketing up to the realization of the event.