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| Category |
Business: Marketing_and_Sales
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| Category 2 |
Business: Management
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| Category 3 |
Business: Advertising
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| Contact |
Dept. of Business Administration, Changwon National University, 9 Sarimdong, Changwon, Gyeongnam, Republic of Korea
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| Description |
1. Hosts: Korean Academy of Marketing Science
Ryutsu Keizai University
Society for Marketing Advances
2. Date: Sept. 9-12, 2010
3. Venue: Chiba Campus of Ryutsu Keizai University
4. Submission Deadline: March 15, 2010
5. Conference Co-Chairs:
- Arch Woodside (Boston College and Editor of Journal of Business Research)
- Charles R. Taylor (Villanova University)
- Graham Hooley (Aston University)
6. Special Joint Seminar & Symposiums
- 2010 Royal Bank/KAMS International Research Seminar
- 2010 ITAA-KAMS Joint Symposium
- 2010 HIT-KAMS Joint Symposium
7. Sponsoring Journals
(Following journals will publish their special issues with best papers presented in this conference.)
- Journal of Business Research (6 special issues)
- Journal of Product Innovation Management
- Journal of Strategic Marketing
- Journal of Global Academy of Marketing Science
8. Tracks
- Sales Management
- Marketing Strtegy
- Interactive Advertising
- Global Marketing-Challenges in the Face of Economic Uncertainty
- Fashion Marketing of Luxury Brands
- Corporate Branding
- Marketing Orientation in Emerging Economies
- Retail Management
- Corporate Marketing-Corporate Reputation
- Global Product Innovation Management
- Intercultural Communication
- Innovation, Diffusion and Adoption of High Technology
- Challenges to Global Marketing Strategy in Asia
- WOM, Consumer-Generated-Contents, and User-Centric Innovation
- Marketing in Asia
- Eco-Marketing
- Marketing Education
Negotiation, Relationship Selling and Global Account Management
- Advertising and Integrated Marketing Communication
- Customer Relationship Management
- Consumer Psychology
- Consumer Behavior of International Tourism
- Global Consumer Behavior and Marketing Strategy
- Consumer Behavior in the Service Industry
- Makreting and Public Policy
- Marketing and Innovation in International Markets
- Marketing Model-Consumer Choice Model and Demand Forecasting
- Mobile Marketing
- Marketing Channels and Relationship Marketing
- B-to-B and Industrial Marketing
- Marketing Dynamic Capabilities
- Fashion Merchandizing
- Mapping Strategic Thinking in Marketing
- Design and Color Marketing
- Consumer Behavior in Chinese Context
- Advancing Reesarch Methods in Marketing
- Cultural Marketing
- Advertisng and Children
- Cross Media Marketing-Cross Media Management
- Beauty Business and Medical Tourism Management
- Marketing in General
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| Additional Information |
For More Information:
1. Websites:
www.kams.org
www.kamsconference.org
2. Contact:
Prof. Kyung Hoon Kim
Executive Secretary
Central Office
Korean Academy of Marketing Science
stride@changwon.ac.kr
Tel: +82 55 213 3346
Fax: +82 55 263 9096
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