The African telecommunications industry is expected to grow robustly in 2009, after seeing 19 million net additions to the wireless market in 2008. Even with great disparities between African countries, overall penetration rates remain low and there is significant room for growth in the number of subscribers.

How to Attract New Customers and Retain the Existing Ones?

With an ever-growing number of players on the African market, it is easy for users to switch from one operator to another. Most customers own SIM cards of different operators to get the best benefits of all the operators' offerings. To be successful in building loyalty, operators need to focus clearly and critically on learning more about their customers and their needs.

You will hear best practices in minimizing churn and developing effective loyalty strategies. Leveraging prepaid customer base as well as best segmentation strategies will be discussed and clarified on practical case studies. Further on you may share your experiences in driving excellent customer care and contact centre management.

Come, meet and network with telecom experts, share your experience and get your questions answered to start off a new success story at your company.