Increasing Yield and Enrollments Using Social Media - Facebook, YouTube and Twitter

Venue: Online

Location: Online, -

Event Date/Time: Jul 09, 2009
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Social media provides a dynamic opportunity for colleges to communicate with students throughout the admissions cycle. However, the ever-changing technology needs to be thoughtfully incorporated into current marketing strategies in order to increase both yield and enrollments in measurable ways.

This webcast series will provide an in depth, "how-to" approach for using the three most prominent social network sites – Facebook, YouTube, and Twitter. Learn how to select the application that is best for your recruitment strategy and learn practical ways to use each application at different phases of the admissions cycle to increase both yield and enrollment.



Additional Information

Instructor: Brad Ward, CEO,

Brad is a nationally known expert in the practical application of social media sites to the admissions cycle and is responsible for uncovering the "Facebookgate" incident in December. Brad is known for his comprehensive analysis of clients' social media needs and for providing strategic solutions to enrollment goals. He consults and speaks internationally for a broad range of higher education institutions and associations.