Promoting and Marketing Alternative Transportation Options
|Event Date/Time: Jul 14, 2009|
In order to reduce parking costs, complaints, and an institution's carbon footprint, many universities are creating programs aimed at increasing alternative transportation options to campus. Effective promotion is the key to ensuring these programs reduce costs and carbon footprints at the same time.
Join us online to learn the right promotion strategies for your unique campus culture. This event will help you:
* Analyze your campus culture
* Craft a message about transportation alternatives
* Consider how to effectively communicate your message
* Identify communication channels and tactics that will be effective for your campus
Who should attend: Professionals from parking and transportation, campus security/public safety, campus planning, sustainability coordinators and advocates, and facilities management will learn to work together to create a comprehensive, strategic approach to promoting alternative transportation options to their campuses.