Event Date/Time: Jun 10, 2009
Learn how to spice up your AdWords account by applying tactics learned in this session. You will first dive into the Psychology of Search that shows how consumers think and act throughout the search process. Next, you will learn how to choose the correct keywords to take control of when your ad is displayed. Then, you will study how effective ad copy can generate more clicks and increase your conversion rate. The landing page is fundamental to increasing conversions, and the session will cover usability and conversion optimization. Finally, you will learn everything you need to know about optimizing your account for Quality Score.
If you advertise with AdWords, this course is for you. It is designed so that everyone from beginners to experts, advertisers and agencies, will have actionable items to increase your AdWords profitability.