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| Begins |
September 16, 2009
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| Category |
Business: Marketing_and_Sales
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| Category 2 |
Business: Advertising
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| Category 3 |
Health: Environmental
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| Description |
While financial woes may hold back some green initiatives, the future has never looked greener. So while banks are crumbling and multinationals are laying off people, every key player plans to dominate the post-recession economy by going sustainable. With consumers, governments and corporations having acknowledged – and even embraced – sustainability as one of the major challenges of our time, the opportunities are endless. Recession or not, consumers will continue to demand responsible behaviour from brands. Companies that translate these goals into a holistic approach to offering differentiated green products bringing down costs across the entire value chain have been rewarded with higher margins and market share. Find out how leading corporations are demonstrating real leadership by moving beyond corporate social responsibility.
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