Sports Business & Marketing Asia Pacific Conference 2009 (SPORTS)

Venue: Grand Park City Hall Hotel

Location: Singapore, Singapore, Singapore

Event Date/Time: Aug 04, 2009 End Date/Time: Aug 05, 2009
Registration Date: Aug 03, 2009
Early Registration Date: Jul 03, 2009
Report as Spam


In addition, with the projected challenging economy, specific issues facing the different segments of the sports industry has to be addressed.

Sports Tourism/Business:

With the rise of Tourism industry in Asia due to the rise and influx of more affluent tourists, the development of the Integrated Resorts, Sports Hub Projects in Singapore and the hosting of marquee events such as Beijing Olympics, F1 and Youth Olympics, the economics forecast of tourism dollars particularly the sports tourism sector is increasing tremendously. In order to cater to the economic spin-offs created by these sporting projects; hotels, resorts and leisure service providers are in high demand and set for a race to these tourism dollars to offer competitive packages and lifestyle attractions to fulfill the demand of this niche market. This event will highlight the key issues in identifying the key trends and opportunities in the Sports and Tourism industries and how they can leverage on each other to maximize the potential for Sports Tourism Development.

Sports Marketing:

One of the most popular promotional tools in today’s business scene – Sports Marketing. Big event sponsorships have been closed in Asia, such as F1, Youth Olympics, Beijing Olympics, Rugby Sevens and Golf Tournaments to name a few. As Asian markets globalize and liberate, business interests and investments shifting to Asia, many large organizations are looking to select strategic events in Asia to secure their brand equity. Many leading corporations have spent and are still spending millions of dollars through Sports Marketing to promote their names and brands. This event will highlight key issues and provide marketers with an insight into success strategies in putting their marketing dollars into Sports Marketing and how this can propel their brand equity to new heights and greater market dominance.