Measuring & Optimising Digital Marketing ROI (DM4)

Venue: The Excelsior, Hong Kong

Location: Hong Kong, Hong Kong

Event Date/Time: Jun 12, 2009
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Are you able to leverage on the powerful digital metrics to optimise campaigns & increase your ROI?
Can you effectively measure & determine the success of your email campaign?
Do you know if your online marketing campaigns have any impact on your offline conversion?

Join us at this 2-day Measuring & Optimising Digital Marketing ROI Workshop and learn how you can get the most out of your digital marketing investments. You will learn the latest and proven tactics to successfully measure the effectiveness of banner advertising, cost per click search and organic search. Find out how to test email communications using A/B experimentation and evaluate the results. Identify the best way to track and measure the influence of your social media applications. At the end of the 2 days, you’ll be fully equipped to measure your digital marketing ROI effectively and prove to your management how it has an impact on your organisation! All these will be supported with leading case examples and hands-on exercises.

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For more information, please email Ms Rena Lin at or call us at +65 6372 2201.