Social Media and the Sales Force - Webinar
|Event Date/Time: Jun 30, 2009||End Date/Time: Jun 30, 2009|
|Registration Date: Jun 30, 2009|
Recent changes to the structure of the sales force at many pharmaceutical and device companies begs the question: is there a better way to transform, train, and motivate the sales force than traditional methods? Thankfully there is. While the cost of training the sales force is rising and the availably of funds is falling, companies are looking to other means of training and support outside crowded classrooms, voicemail and email blasts, expensive national and regional meetings, and even simplistic e-learning modules. One strategy lays in Web 2.0: in other words, social media. While social media has taken off in other industries, companies have limited themselves from taking advantage of the platform when it comes to working with sales training. This is in part because some of the tactics appear difficult to maneuver through the complex maze of legal and regulatory issues. The objective of todayâ€™s learning session is to share the appropriate use of these tactics through case studies demonstrating how companies can best utilize Web 2.0, or social media, to support their field force.
Speakers: Michael Rowe, MS,Chief Strategic Officer,Roundbox AND Ran Knishinsky,VP Account Group Director,DAZ
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