Business Focus ASEAN (BFA 2009)

Venue: Bangkok, Rajabat Suan Dusit

Location: Bangkok, -

Event Date/Time: Sep 05, 2009 End Date/Time: Sep 20, 2009
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Asia is the most dynamic and fastest growing region in the world. It also has some of the world's most distinctive cultures and business systems. Students of international business need a detailed understanding of these societies and businesses, both for the opportunities offered and to appreciate the competitive potential from Asian firms.
This program is designed to develop a basic understanding of the variety of business systems in Asia and the opportunities and pitfalls from operating a business in one or more of these societies. The business environment of Asia includes the history, culture, and political systems of these societies and how this affects the operations of firms. Understanding the business environment of a nation is essential to business success. This is because there are quite different forms of capitalism around the world; indeed, there are very different forms of capitalism across Asia.
The main goal of this course is for students to develop a sophisticated understanding of nature of the business environment of several of the most important Asian nations. To this end, we will consider each of the main Asian nations in turn, developing a basic background in its history and culture and then consider how the business system there operates. This investigation includes the major domestic business firms and the most important business sectors, the role of transnational firms, the role of state-owned firms, important business issues and problems, and evaluations of the competitive position of firms and the nation in the global economy.
Because Asian business systems vary so widely, comparison for purposes of understanding and analysis is essential. The purpose is to identify important differences and similarities and use these to understand some of the major business issues in ASEAN countries. The main issues include: government business relations and the problem of corruption and "crony capitalism," political stability, global and regional production networks, the rise of “Asian tigers” and economic competition in Asia, global manufacturing and business process outsourcing, high technology production in Asia, and the development of e-business in Asia.
Goals of the Program:
• Students will be able to understand many of the details of Asian business systems, how and why they are different and similar, the relationship of the business system to the culture and history of that nation, the special business advantages of different nations, and prospects for the future.
• More specifically, students will be able to describe and compare the business systems of the eight nations considered by the course, including basic differences in history, culture and politics, economic strengths and weaknesses, the major firms operating there (domestic and foreign), market prospects in different industries, and relationship to the global economy.
• On a more practical side, students will meet representatives of EU companies that successfully run business in ASEAN countries and establish contacts with procpective recruiters of young graduates.