AllConferences.com

Mequoda Summit Boston 2009 -Online Publishing and Internet Marketing Conference

AllConferences.com > Business > Publishing

Advanced Search

Submit a Conference

Linking Information
Advertise About Us
See Also:
Accounting
Advertising
Agriculture
Banking
Consulting
Construction
Energy
Financial
Food
Insurance
Internet
Legal
Management
Manufacturing
Marketing_and_Sales
Mining
Real_Estate
Security
Telecommunications
Transportation

Event Mequoda Summit Boston 2009 -Online Publishing and Internet Marketing Conference
Begins October 7, 2009
Ends October 10, 2009
Papers
Ab.
Country USA
State MA
City Cambridge
.
Category Business: Publishing
Category 2 Business: Marketing_and_Sales
Category 3 Business: Internet
Exhibits N
Organization
Contact 530 Wood Street Unit B Bristol, RI 02809
URL http://www.mequoda.com/mequoda-summit
Venue Royal Sonesta
Description

The <a href="http://www.mequoda.com/mequoda-summit">Mequoda Summit is one of the publishing industry’s leading Internet marketing conferences. The event is geared toward publishing executives, editors and marketers looking to create new online revenue streams, sell more products online and build more profitable websites.


An event for publishing executives, editors and marketers looking to create new online revenue streams, sell more products online and build more profitable websites.


"Many publishing professionals are leaving serious money on the table by staying uninformed about the latest online publishing and Internet marketing best practices," said Don Nicholas, Mequoda's Managing Partner. "But others, who are committed to learning and implementing all the details of SEO, link building and email newsletter marketing are succeeding and blowing away their competitors.”


Summit attendees will learn from over forty case studies based on successful online publishing companies and will walk away with over a dozen hands-on tools that will improve and track the progress and ROI of their online marketing and publishing efforts.


There are twelve courses spread out over two days focused on how to attract, convert, retain and monetize website visitors. On day three, there is an optional SEO workshop for publishers looking to take a deeper dive into optimizing their content for the web.


Topics covered include:



    <li>Online Market Analysis — Getting to Know Your Online Neighborhood</li>
    <li>Search Engine Optimization — Mapping and Tracking your Keyword Universe</li>
    <li>Website Conversion Architecture — Converting Visitors to Email Subscribers</li>
    <li>Online Content Management — Using Content to Sell Content</li>
    <li>Landing Page Optimization—Multivariate and A/B Testing for Higher Conversions</li>
    <li>PR & Link Building — Marketing Free Reports to Build Links</li>
    <li>Email Newsletter Marketing — Testing to Maximize Email Revenue and Profit</li>
    <li>Digital Product Development — Increasing Customer Lifetime Value</li>
    <li>Social Media Marketing — Building Online Community and Engagement</li>
    <li>Structuring Online Jobs — Hiring and Training Online Editors</li>
    <li>Key Metric Analysis — Managing Online Metrics by Exception</li>
    <li>Business Plan Development — Creating a 5-Year Plan</li>
    </ul>

    <a href="http://www.mequoda.com/mequoda-summit/agenda/">See session descriptions.

Additional Information To learn more about the Mequoda Summit, please visit http://www.mequoda.com/mequoda-summit/or contact Amanda MacArthur at 401-396-9334.



 

Home  |  Submit A Conference   |  Search   |  Linking Information

Tours     Cruises    River Cruises    Resorts    Travel Guide

Globus Tours  Trafalgar Tours  Insight Tours  Tauck Tours  Carnival Cruises  Celebrity Cruises  Holland America Cruises  Norwegian Cruises  Princess Cruises  Royal Caribbean Cruises  Cunard Cruises  Italy Tours  Europe tours  Online Event Registration Management 

Copyright @ 2000 - 2012  AllConferences.Com