Strategic Customer Development and Engagement to Win & Retain Market Share

Venue: London

Location: London, United Kingdom

Event Date/Time: Sep 10, 2009 End Date/Time: Sep 10, 2009
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To generate success and competitive advantage it is crucial that you build strong customer relationships with the right customers. When doing this you must be confident that you are dealing with the right groups of people within your customer organisations and that you have successfully aligned your resources to ensure you can deliver continuous improvement and innovation to your selected customer base.

This masterclass is designed to help promote ideas around how to build and sustain deep levels of customer intimacy and insight and how to better align organisational resources to execute winning programmes against resultant opportunities.

Led by Alistair Taylor and based on the principles, approaches and activities you need to build stronger relationships with your customers resulting in better value for both parties.

Based around the successful IMI approach to Key account Management along with other examples Alistair has direct experience of and best practices that he has picked up through being an active member of groups such as the Cranfield School of Management Key Account Management Club resulting in interactions with sales leaders from many different companies.