In today's new green energy economy, utilities must seek ways to meet ever-growing electricity demand, reduce the impact of power generation on the environment, manage fuel costs and curb the need to build additional infrastructure. Energy efficiency (EE) is a vital component in managing these demands and now more than ever is becoming a cornerstone in utility resource planning.

As new energy efficiency standards and targets are being implemented throughout Canada and globally, it is now even more important for utilities to understand the drivers behind each customer segment to drive successful initiatives.

This conference will introduce and hone your skills and awareness of current issues and critical success factors involved in creating and enhancing your efficiency programs in all customer segments. It is supported by case study experiences and will encourage participants to ask candid questions about strategies, experiences, and what the future holds for regulation and successful energy efficiency program development.

Energy efficiency is no longer a "nice to have" social program. It is a fundamental requisite for utilities to meet changing regulatory requirements and cost challenges, requiring steadfast commitment and keen messaging to customers to maximize its benefits.

The Early Bird price for this conference is USD $1,195.00 + 5% GST tax. After September 11, 2009 the price will be USD $1,395.00 + 5% GST tax. This event is part of EUCI's Green Energy Week. You can get information about our other Green Energy Week events at www.euci.com. If you would like to attend more than one event at Green Energy Week, call our offices at 01.303.770.8800 and ask about our discounted package rates.