Cinex Asia 2009

Venue: The Nehru Centre

Location: Mumbai, Maharashtra, India

Event Date/Time: Nov 20, 2009 End Date/Time: Nov 21, 2009
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Cinex Asia is India’s first international B2B film and television conference with an exhibition. It is the only platform in India which allows Indian producers to access international and Indian solutions and peer to peer networking.

Dedicated to the requirements of film-makers and content creators seeking relevant and up-to-date information, cutting-edge innovations, and peer-to-peer networking at decision-maker level. Showcasing products and services from global solution providers that service end-to-end production requirements, through the entire process of content creation.

The Indian film industry is the largest in the world in terms of ticket sales and number of films produced (around 1000 movies annually). It also accounts for 73% of movie admissions in the Asia-Pacific region, and earnings are currently estimated at US$ 8.9 billion. International providers for content enabling technologies and solutions are beginning to flock to India to achieve a first mover advantage on what is today perceived to become one of the world’s most buoyant markets for film and television production related technology and solutions.

According to the FICCI KPMG report, The Indian M & E industry was one of the fastest growing sectors in the country in recent times. By embracing multiple platforms, expanding into new geographies, and exploiting the potential of under penetrated geographies, Indian promoters have built a scale where they can now attract foreign media companies and investors. New content and delivery formats have emerged in the industry with new media gaining an increasingly important role in the distribution portfolio of the players.

However, the market environment has become increasingly challenging for the media and entertainment sector, on the back of the economic slowdown. At the same time, for an individual player, increased complexities have emerged on account of greater fragmentation of audiences across media, and distribution platforms, and greater need for accountability and measurability demanded by advertisers.