Internal communication may be the public sector’s greatest weapon for the future. A trend is sweeping across government agencies as they realise the importance of a communication strategy that works from the inside out. Strong internal communication must speak to employees in an effort to create a communication community and improve the organisation’s external image.

New media capabilities have opened a floodgate of communication pathways between staff, management and customers. However, the communication professional is faced with many other barriers and must still deal with budget cuts worsened by the current economic climate, bureaucratic red tape and the ever-changing political agenda.

Through the execution of an improved internal communication strategy that utilises new media techniques, engages staff and management, promotes organisational values and strong leadership; your organisation will breakdown communication barriers and achieve both communication and agency-wide goals.

Through a series of presentations, interactive sessions and workshops delivered by leading communication experts you will discover how to improve your agency by initiating an intense makeover of your existing communication strategy.

You will have the opportunity to explore and discuss contemporary issues relating to internal communication within the public sector. You will learn how to more effectively:

• Communicate the importance of an internal communication strategy to all levels of your agency
• Change the internal communication culture within your agency
• Create online and digital communication strategies by utilising new media
• Cut through the public sector’s red tape to get things done quickly
• Use strong leadership to improve culture and guide engagement

For more information contact Ark Group Australia on aga@arkgroupasia.com or call +61 1300 500 662

Ark Communication Research Team
www.arkgroupaustralia.com.au

Ark Group is a leading international events and publishing company that runs a range of conferences, masterclasses and site visits each year in our specialist core areas of knowledge management, content management, information management, professional services, communication and human resources. Our portfolio of events, magazines and comprehensive industry reports can assist your organisation to operate more strategically and perform to greater advantage.