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In the world of ecommerce, merchants need to have an acute awareness of search engine optimization in order to compete. However, principles of Direct Marketing must also be applied in order to increase the sales rates, impression and visibility of your site. Combining these two practices can result in a site that can dominate the search results and provide profitable returns for the owner.
eCommerce merchants have very specific issues from shopping cart programming, hosting issues, and analytics choices. Beyond the technical issues, there are many more marketing-based decisions of content, positioning, organizing information and products, cross-selling, and up-selling. This session is specific to the ecommerce business. Information presented here will be focused on increasing sales, optimization the online catalog along with tools and practices for effective website management.
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